PRESS

22/February/2015

3 gems on the last day of New York Fashion Week

EXAMINER.COM  (http://www.examiner.com/list/3-gems-on-the-last-day-of-new-york-fashion-week)

On Thursday during the final day of New York Fashion Week Fall 2015, Alyson Eastman and Falicia Fracassi held intimate, private events introducing customers and the media to their latest respective fashion collection and beauty products. Ms. Eastman held an intimate fashion presentation of her Alyson Eastman Fall 2015 womenswear collection with one model in the Refinery Hotel. Ms. Fracassi hosted a beauty lounge event in The Empire Hotel, for her Fracassi Lashes eye lashes and makeup line. Guests their received free eye lashes, champagne and canapés, just steps away from the Mercedes-Benz Fashion Week tents at Lincoln Center. As a wonderful bonus, singer and activist Nasra Corbel sat for an interview before attending the Fracassi Lashes event.

The Alyson Eastman Fall 2015 collection is composed of 13 outfits created from 21 pieces. Ms. Eastman found inspiration from Russia, the home country of her mother. “I saw this picture of the beautiful architectural palaces that they have in the snow, and with the sun setting, the blues, the pinks, the whites and grey. That was my inspiration.” She continued, “I like tailored looks, the masculine look, but I want them in feminine colors, or a feminine little cut-out, pleat or sweat heart neckline to make it that much more girly.” When asked what type of material she used, the designer said “It’s kind of across the board. I make everything here in New York City. All of this was made in a three block radius of this hotel, which is kinda cool (the Refinery Hotel is located at 63 West 38th Street between Sixth and Fifth Avenues).” As for the material, “There are silks. The pleated garments partly rayon and polyester because they hold the pleating really well. It’s fabrics from the Garment District. And then the prints I made.” Alyson Eastman is also a talented artist.

The Fracassi Lashes event featured eye lash looks straight off the fashion show runways. Bloggers, stylists, television personalities and singers sat back, sipped champagne, had 15 minute massages, and received a customized beauty treatment Falicia Fracassi and her skilled team. The event’s sponsor was i-Envy by Kiss, who also provided eye lashes only from humans. Guests learned about four of Fracassi Lashes lines: the Dash-Lash, which is a mild lash for everyday; Fracassi Signature Lash, which is a minimal look; the Vegas Lash, which is an over-the-top, party themed lash; and the Million Dollar Lash, which is bold and big. Its for a woman that is going out at night and is not shy about wearing lashes. Ms. Fracassi started her company in 2009 in the garage of her home in Rochester as a side business, separate from her 9 to 5 job. Clients were impressed by how long her lashes lasted. Fracassi Lashes now has branches in New York City, Rochester and Buffalo, and also has a makeup line. One of the guests that enjoyed a treatment was Sassy, a cast member from the VH1 reality program Black Ink Crew. Another notable guest at the event was singer and activist Nasra Corbel.

Ms. Corbel met for an interview in the lobby of the Empire Hotel just before receiving a beauty treatment from Fracassi Lashes, on the last day of New York Fashion Week Fall 2015. The Somali beauty grew up in the Middle East, and with her eight year old daughter moved to New York City from France a year ago. “Ever since then its been a great adventure with my music. I’m a song writer. I released a single “Body and Soul” for women. The single is a pop record with a Middle Eastern flavor.” She continued, “I used to be a professional singer when I lived in Dubai. I sang with BMG before, then EMI. I was a part of a band. It was more commercial, like pop-dance music. And this time it’s more ambitious.” When asked how so, she replied “The idea. There’s a story, there’s a concept; and it might piss some people off where I’m from. Because I’m saying in the lyrics that a woman should be free, and her body belongs to her; and it’s something against the violence against women in general.” As for her advocacy, she said “It feminine, but at the same time we’re not against men. I would love the hate to stop; the discrimination to stop. And we’ll be able to work side by side and put that image that a woman is a mother, a wife, a girlfriend, a daughter, and a sister. Not an object to be tortured and degraded…she’s a beautiful equal.” About her experience at New York Fashion Week, Ms. Corbel said, “I used to model professionally from fourteen to nineteen, but it was like the classic modeling. I was a fitted model, sizes zero to two, but when I got pregnant I just became voluptuous and curvy, and never thought I’m going to go back modeling again. Then a young designer met me last autumn, and she asked me to model a piece for her; then she asked me again this year, and I ended working with all these other designers. So its a fun experience”.

Pink and white dress with sexy cut-outs

Pink and white dress with sexy cut-outs

Pink and white dress with sexy cut-outs Photo: ©Shawn Punch 2015

Model poses in an outfit from the Alyson Eastman Fall 2015 collection, at the Refinery Hotel during New York Fashion Week Fall 2015, on February 19, 2015.

Chill black jacket and pleated white/black/pink skirt

Chill black jacket and pleated white/black/pink skirt

Chill black jacket and pleated white/black/pink skirt Photo: ©Shawn Punch 2015

Model poses in an outfit from the Alyson Eastman Fall 2015 collection, at the Refinery Hotel during New York Fashion Week Fall 2015, on February 19, 2015.

Sky blue, navy blue and white

Sky blue, navy blue and white

Sky blue, navy blue and white Photo: ©Shawn Punch 2015

Model poses in an outfit from the Alyson Eastman Fall 2015 collection, at the Refinery Hotel during New York Fashion Week Fall 2015, on February 19, 2015.

A very sophisticated look

A very sophisticated look

A very sophisticated look Photo: ©Shawn Punch 2015

Model poses in an outfit from the Alyson Eastman Fall 2015 collection, at the Refinery Hotel during New York Fashion Week Fall 2015, on February 19, 2015.

Navy blue coat

Navy blue coat

Navy blue coat Photo: ©Shawn Punch 2015

Model poses in an outfit from the Alyson Eastman Fall 2015 collection, at the Refinery Hotel during New York Fashion Week Fall 2015, on February 19, 2015.

Designer and model

Designer and model

Designer and model Photo: ©Shawn Punch 2015

Fashion designer Alyson Eastman (left) poses with model at her Alyson Eastman Fall 2015 collection presentation, during New York Fashion Week Fall 2015.

Two beautiful women

Two beautiful women

Two beautiful women Photo: ©Shawn Punch 2015

Nasra Corbel (left) and Falicia Fracassi pose together at the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015.

Falicia Fracassi talks i-Envy

Falicia Fracassi talks i-Envy

Falicia Fracassi talks i-Envy Photo: ©Shawn Punch 2015

Owner Falicia Fracassi discusses i-Envy lashes with singer Nasra Corbel, at the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015.

Falicia Fracassi (left) and Sassy from Black Ink Crew

Falicia Fracassi (left) and Sassy from Black Ink Crew

Falicia Fracassi (left) and Sassy from Black Ink Crew Photo: Courtesy of Fracassi Lashes

Falicia Fracassi (left) and Sassy from the VH1 program Black Ink Crew, posing together at the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015.

Nasra Corbel close up

Nasra Corbel close up

Nasra Corbel close up Photo: ©Shawn Punch 2015

Singer Nasra Corbel attends the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015 on February 19, 2015.

Singer Nasra Corbel

Singer Nasra Corbel

Singer Nasra Corbel Photo: ©Shawn Punch 2015

Singer Nasra Corbel attends the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015 on February 19, 2015.

Looking at the lovely results

Looking at the lovely results

Looking at the lovely results Photo: ©Shawn Punch 2015

Guest receives beauty treatment at the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015 on February 19, 2015.

A happy client

A happy client

A happy client Photo: ©Shawn Punch 2015

Guest receives beauty treatment at the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015 on February 19, 2015.

Falicia Fracassi

Falicia Fracassi

Falicia Fracassi Photo: ©Shawn Punch 2015

Owner Falicia Fracassi hosts the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015 on February 19, 2015.

Falicia Fracassi (left) and Ettienne Cohen

Falicia Fracassi (left) and Ettienne Cohen

Falicia Fracassi (left) and Ettienne Cohen Photo: ©Shawn Punch 2015

Falicia Fracassi (left) and Ettienne Cohen posing together at the Fracassi Lashes Beauty Lounge in The Empire Hotel, during New York Fashion Week Fall 2015.